Arrow as a symbol in a logo?
Arrows in signs and logos usually mean up/down/left/right. But arrows also may suggest forward/backward direction. For people from Western culture, → is also "forward" and ← is "backward". What about other cultures like Arabic or Hebrew, which use right-to-left alphabets? Does a logo with → arrow intended to suggest forward motion (e.g. FedEx, Dunlop) risk to be misunderstood in other cultures?
- Anónimohace 5 mesesRespuesta preferida
That is a risk, but the number of countries that use reading systems that are not left to right are in the minority, unless the product/corporation is launching (rather than established and expanding) in those nations as well as LTR nations they might well feel that they do not have to adapt their identity to suit their environment.